Retail network performance monitoring & data-driven sales management
Business problem
Retail networks are often faced with fluctuations in sales performance that make it difficult to allocate resources efficiently. Lack of data analysis makes it difficult to accurately understand market trends and consumer preferences.
For trading networks with a large number of entities, which are unlikely to be organically established, the heterogeneity or even absence of data sources is a typical problem.
Business objective
The objective is to provide trading networks with a comprehensive, consistent view of their operations. It is important to better understand and predict changes in sales performance, thereby optimising inventory management and increasing customer satisfaction. They also need to support data-driven decision-making across the entire network.
And as a secondary objective, they can accumulate data assets that can be used to localise new, modern, targeted sales formats.
Solution
Our software solution for performance monitoring and data-driven selling, which collects and analyses commercial data at the required frequency, allows you to identify sales patterns and exploit potential market opportunities. This solution integrates with existing CRM and ERP systems, heterogeneous and incomplete enterprise architectures, ensuring seamless data flow and analysis.
Achievable benefits
With a data-driven approach, companies will be able to respond faster to market changes, improving sales results and reducing overstocking.
More accurate market insight enables the development of targeted marketing strategies, which contributes to revenue growth and market share expansion.
